Sony has collaborated with Variety – the Children’s Charity to create limited-edition pins featuring iconic characters Papa Smurf and Smurfette from “Smurfs: The Lost Village,” which premieres April 2017. Proceeds from the pins, which are for Variety’s 27th annual Gold Heart Campaign, will benefit Variety programs that provide life-saving, life-changing, and life-enriching equipment and services to children who have a disability or are disadvantaged.
Since 1991, the Gold Heart Pin Campaign has been Variety’s signature fundraising endeavor. Variety works with one major motion picture studio every year, including Lionsgate, Twentieth Century Fox, Walt Disney Studios Motion Pictures, Sony, Paramount, Warner Bros. and Universal Pictures to design a pin based on a film or character, including universally recognized characters Mickey Mouse, Kermit the Frog, E.T., Spider-Man, Shrek, Yogi Bear, Yoda, Darth Vader, R2-D2, C-3PO, and the Minions. Through this partnership, the Gold Heart Campaign has raised millions of dollars to help children in need.
Purchase your set of 10 special-edition Smurf pins below, and please enter the quantity of Papa Smurf and Smurfette pins you would like in your order. If the quantity fields below are blank, you will receive 5 of each pin. Thank you for your purchase!