Variety the children’s charity of Buffalo & WNY is proud to partner with Rite Aid for the Kids Cents Program!

The Rite Aid Kids Cents program is simple! Round up your purchases at Rite Aid and give the change to programs for kids in our communities such as Variety.

Rite Aid has long been committed to helping our communities live well. That’s why The Rite Aid Foundation introduced KidCents, an easy way for wellness+ rewards members to make a difference.

Did you know you can donate to Variety next time you are in Rite Aid? It’s easy! Sign up and choose Variety today!